PA Cyber

One smart cyber school. One smart re-brand.

The Pennsylvania Cyber Charter School ­is one the nation’s most experienced and successful online public schools. But it was facing challenges, including a leadership change and increased competition. Wanting to increase enrollment, PA Cyber was looking to revitalize its brand and redefine itself in the marketplace. After a thorough discovery process, we developed and then implemented a strategic marketing communications strategy that focused less on the high-tech aspects of cyber learning, and more on cyber students and the emotional thrill of learning.

Our re-brand effort culminated in a new tagline: Learning Never Stops. To represent the brand visually, we invented a mascot: Archimedes the Owl. Archimedes stands for wisdom, knowledge and lifelong learning – and makes a compelling and memorable logomark.

PA Cyber Tagline
PA Cyber Quick Start Guide
PA Cyber Quick Start Guide
PA Cyber Ads
PA Cyber Course Catalog
PA Cyber Evite
PA Cyber Evite
PA Cyber Branding on Vehicle
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Title Tag: PA Cyber - One smart cyber school. One smart re-brand.
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