Lincoln Learning Solutions

A new Lincoln Learning stands tall.

When it came under new leadership, everything about the National Network of Digital Schools was changing. It was developing a new online K-12 curriculum for U.S. Schools. It was looking to expand into the adult learning space. Its core mission was evolving, too. So the organization needed a new name, brand positioning and a message refresh.  We saw an opportunity to leverage the school’s unique selling point and the values that define it. As the only non-profit alternative, here was a school whose mission was to do business with people who believe what you believe.

A new name was developed: Lincoln Learning, which built upon the equity of Lincoln Interactive, one of the school’s key products. A new tagline was crafted: Ignite a Mind. Change the World. And an iconic visual approach – a library of learning squares – was implemented across a host of marketing and communications materials. These learning squares represent the wide breadth of knowledge that Lincoln Learning can offer its learners. 

LLS Tagline
LLS Business Cards
LLS Website
LLS Folder and Stationery
LLS Brand Cards
card animation
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