Xerox Gets a Brand Makeover
Jan 7, 2008 | Source: BusinessWeek: Marketing |
When I worked at Siegel & Gale in the early 1980s, one of my favorite projects was being part of the design team that was working on the relaunch of the Xerox brand. My role was designing the documentation for a project code named "Arthur". It was one of the first personal computers–and at the time–an unbelievable opportunity. Quarterly, we met with the extended Xerox design team from other studios from across the country, the likes of which included Massimo Vignelli and Michael Bierut. Others were designing the identity, the products themselves and the advertising agency was planning the product line launch. As a young designer, it was a thrill to watch how these experienced "brand experts" worked together.
So, I’ve always kept my eye on Xerox. Here is the latest brand renewal.
How to Understand Your Users with Personas
Oct 14, 2009 | Source: Think Vitamin |
"Personas are a powerful tool for helping you to better understand the needs of your users. In this comic, drawn exclusively for Think Vitamin, you’ll learn more about Personas and how they’ll revolutionize the way you design and build web sites."
