mizrahi news

New work added to our portfolio

Thu, 01 Mar 2012 00:00:00 -0500

New website for Lami Grubb Architects goes live

Wed, 01 Feb 2012 00:00:00 -0500

Happy New Year from Mizrahi

Wed, 04 Jan 2012 00:00:00 -0500

Universal Stainless website goes live

Thu, 15 Dec 2011 00:00:00 -0500

Mizrahi launches new website for the Heartwood Institute

Thu, 01 Dec 2011 00:00:00 -0500

Laurie Mizrahi to serve as panelist in Think Big Forum, “Branding and the Customer Experience”

Mon, 10 Oct 2011 00:00:00 -0400

This year's Think Big Forum, "Branding and the Customer Experience", will feature keynote speaker Maxine Clark and a panel discussion with regional women executives and entrepreneurs about creating strong brands that drive greater engagement through meaningful customer interactions and ways to develop personal brands for greater business success.

Forum Agenda

8:00 – 8:30 Breakfast

8:30 – 9:30 Keynote Speaker

Maxine Clark
CEO and Founder of Build-A-Bear Workshop Inc.

9:30 – 10:00 Networking Break

10:15 – 11:30 Branding Panel:

Michele Petruccelli
President of Petruccelli Strategic Marketing Consulting

Susan Gregg Koger
Chief Creative Officer and Lead Buyer, ModCloth

Donna Sturgess
President and Founding Partner, Buyology(also former global head of innovation, GlaxoSmithKline)

Laurie R. Mizrahi
President of Mizrahi, Inc. and Interim Vice President Creative, GNC Corporation.

11:30 – 11:45 Closing

Registration and Directions

Fee : $45.00
Location : Chatham University Athletic & Fitness Center
No directions available

Event Contact Information

Rebecca Harris
412-365-1301
rharris@chatham.edu

Campaign video completed for the Centennial Fund for a Jewish Future

Sun, 01 May 2011 00:00:00 -0400

Happy Holidays from Mizrahi

Wed, 22 Dec 2010 00:00:00 -0500

Region to put in bid for ultra-fast Google product

Wed, 17 Mar 2010 00:00:00 -0400

Pittsburgh officials, Carnegie Mellon University and the University of Pittsburgh Medical Center said Friday they'll work to bring one of Google Inc.'s planned ultra-high speed broadband networks to the city.

The company that runs the world's most popular Internet search engine said Wednesday it plans to build and test fiber-optic networks with Internet speeds more than 100 times faster than what top commercial providers sell today.

Read the full article at pittsburghlive.com

Intertech Security chooses Mizrahi for re-branding effort

Thu, 29 Oct 2009 00:00:00 -0400

Intertech Security, one of the fastest growing companies in southwestern Pennsylvania, has selected Mizrahi to lead its re-branding effort. Mizrahi will develop a new brand identity, messaging, and website for the company to coincide with its move to new headquarters in early 2010.

Intertech is a security systems integrator that safeguards people, property and assets, allowing their clients to operate more productively and efficiently. The company designs, installs and maintains innovative, customized security systems in corporate, educational, healthcare, government and residential facilities.

Laurie Mizrahi lectures at Carnegie Mellon University

Thu, 29 Oct 2009 00:00:00 -0400

Laurie Mizrahi, President and CEO of Mizrahi, recently presented a lecture titled "The Role of Brand Development and Brand Identity" to students of Carnegie Mellon University's Master of Product Development (MPD) program.

Laurie's presentation included a discussion of:

What is a brand?
The Brand Promise
Brand components
The role of research
Messaging & positioning
Company vs. product branding
The Best Global Brands 2009

The MPD program is for engineers and designers who are seeking to play a more substantial role in Product Development. It is jointly offered by Carnegie Mellon’s Department of Mechanical Engineering and the School of Design, with support from the Tepper School of Business. The MPD program is based on the interdisciplinary and team-working processes at the core of successful product development.

Mizrahi selected to redesign website for Immunetrics

Thu, 29 Oct 2009 00:00:00 -0400

Mizrahi has been selected by the Immunetrics to redesign its website. The new site will feature a fresh "look & feel" and improved functionality to appeal to Immunetrics' two target audiences, pharmaceutical and medical device companies. The new site is expected to go live in early 2010.

Immunetrics is a bio-simulation company on the cutting edge of in silico modeling. The company's modeling technology provides critical information to accelerate and improve drug discovery and development.

The new site can be viewed at www.immunetrics.com

Mizrahi sponsors 2nd Annual Pittsburgh Middle East Institute conference featuring Fareed Zakaria

Tue, 13 Oct 2009 00:00:00 -0400

Mizrahi, Inc. is a Bronze Sponsor for The Pittsburgh Middle East Institute 2009 Conference. The two-day event includes a Sponsors' dinner and keynote address by Fareed Zakaria, CNN commentator and editor of Newsweek International. Zakaria is host of CNN's international affairs program, "Fareed Zakaria GPS" which airs on Sundays worldwide. He writes a regular column for the U.S. edition of Newsweek and the Washington Post and is the author of several books

The Pittsburgh Middle East Institute's 2nd Annual Conference will continue on Wednesday, October 14, with a business symposium at the Duquesne Club. The conference will feature national and international experts in green technology – including officials from Oman, Qatar and the United Arab Emirates. "Building the Green City: Pittsburgh & the Middle East – Energy and Green Technologies," will provide an interactive discussion on energy sustainability and emerging technologies. The event will provide a practical approach to business investment in the Middle East.

The Pittsburgh Middle East Institute (PMEI) is a non-profit consortium of prominent civic institutions and corporations in Pittsburgh with mission of promoting business, educational, and cultural ties between Pittsburgh and the countries of the Middle East. The goal of PMEI is to foster a greater understanding between the United States and the Middle East and advance a new generation of forward-thinking global leaders and visionary business partners.

Learn more at http://www.pittsburghmideastinstitute.org

Mizrahi featured in Business Times regarding annual report trends

Fri, 27 Feb 2009 00:00:00 -0500

Annual reports season is just around the corner, but you might as well call it a wrap. Much of corporate Pittsburgh does.

Companies will start sending investors 2008 financial information, business reviews and previews, and proxy statements in March as a prelude to annual meetings. But this year's bunch are hardly the mailbox-jamming parade of gloriously glossy publications sent out in past years. Instead, they're focused on frugality and financials, pushed by national scandals of corporate excess and stricter regulatory procedures in recent years — and intensified by the economic downturn.

Increasingly, Pittsburgh companies are opting for what are known as "10-k wraps," containing little more than the previous year's financial information and the chairman's address, said Laurie Mizrahi, president of Downtown-based marketing communications firm Mizrahi, Inc.

The recession is hammering home the need for companies to cut spending further, Mizrahi said, using annual reports as a forum to show shareholders how they're controlling costs. Annual reports made up more than half of Mizrahi's business not so long ago, but now only account for about 15 percent.

At its annual report peak, Mizrahi designed 13 annual reports — 10 public companies and three nonprofits. This year, it is working on eight, five for-profit companies. Three are local — Dick's Sporting Goods Inc., WESCO International Inc. and Universal Stainless & Alloy Products Inc. — but only retailer Dick's has opted for a traditional publication with lots of color photographs. The others chose 10-k wraps.

"At least in the books we're doing, there's not much fluff," Mizrahi said.

Even Dick's, for the first time, is giving shareholders the option of receiving information electronically, said Anne-Marie Megela, director of investor relations. Since 2007, companies have had the option of publishing proxy materials on a publicly available Web site, then mailing shareholders a notice of where they can access the materials.

"We're excited because it gives shareholders choices," she said. "It also helps reduce some of the printing and postage costs."

It's too early to determine the savings since Dick's hasn't set the annual meeting, but Megela's own research on other companies' experiences showed just 1 percent to 3 percent of shareholders chose to receive the materials via traditional mail.

Companies also are going to cheaper grades of paper to prune costs, Mizrahi said. But many specify recycled paper to satisfy another trend — going green.

"Everyone wants the green certification," she said. "Some ask for soy ink. WESCO is helping clients go green, so probably some of the discussion (in the 10-k wrap) will be about their green practices."

PNC Financial Services Group Inc. is cutting to the chase and trying to drive constituents to the cheaper and more eco-friendly Web. Pittsburgh's largest bank began to "streamline the annual" with the 2006 report, said spokesman Brian Goerke, cutting costs by half with it and with the 2007 report, which was a 10-k wrap.

PNC's 2008 annual report will be posted online and through the mail following the filing of its proxy on March 19. This year, investors will be given the option of receiving all materials electronically in the future.

"We'll do a Web-based quarterly report and video that will begin with the annual this year," Goerke said. "It will review key actions of the previous year. You've got to give them more value there in order to increase the penetration."

Mizrahi selected to design 2008 RAD Annual Report

Wed, 25 Feb 2009 00:00:00 -0500

Mizrahi has been selected by the Allegheny Regional Asset District (RAD) to design its 2008 Annual Report. The publication will report on the organization’s performance results and successes in 2008 and celebrate the milestones of the region’s cultural and recreational assets. The full-color report will be designed as poster and folded to 8.5 x11 for mailing. The report will be distributed it the Spring of 2009.

The Allegheny Regional Asset District supports and finances regional assets in the areas of libraries, parks, cultural, sports and civic facilities and programs. The District is located in Allegheny County, Pennsylvania.

Learn more about RAD at www.radworkshere.org

Mizrahi selected to develop new website for the Buhl Foundation

Mon, 23 Feb 2009 00:00:00 -0500

Mizrahi has been selected to develop a new website for the Pittsburgh-based Buhl Foundation. The website will feature a new visual appearance and messaging to more carefully reflect the strategic vision of the foundation’s new leadership and Board of Directors. Information on the Foundation’s history, funding tiers, grant guidelines will be presented in a clearer and more accessible manner for the websites various audiences. Mizrahi anticipates that the new site will go live in the Summer of 2009.

The Foundation was established in 1927 by the will of Henry Buhl, Jr., as a memorial to his wife, Louise C. Buhl, and dedicated it to "charitable, educational, and public uses and purposes," to benefit "the citizens of the City of Pittsburgh and the County of Allegheny, Pennsylvania."

Mizrahi launches new Clark Metal Products' website

Sun, 01 Feb 2009 00:00:00 -0500

Mizrahi Inc. recently completed the development and launch of Clark Metal Products' brand new, customer-focused, interactive website. The site provides detailed information on Clark's capabilities, equipment list, and commitment to quality, and features an interactive plant tour and presentation on the company's unique history.

Clark Metal Products helps companies successfully design and manufacture products. As an advanced manufacturing company and a proven leader in metal fabrication, Clark's flexibility optimizes product designs, ensures product quality, reduces product costs, and gets products to market faster.

Visit the new site at www.clark-metal.com

Mizrahi creates website for Extremity War Trauma Research Foundation

Wed, 26 Nov 2008 00:00:00 -0500

The Extremity War Trauma Research Foundation (EWTRF) is leading the charge to fund orthopaedic research and to increase public awareness of traumatic war injuries of military and civilian survivors worldwide. Research funding addresses the protection of limbs, treatment of injuries in the field, rehabilitation and quality of life-research that has immediate benefits for war survivors and future benefits for all orthopaedic trauma patients. Raising public awareness ensures that both the military and the public understand the enormous impact of extremity trauma, both in the field and at home.

As part of an overall brand and marketing effort, Mizrahi has developed a website to launch EWTRF and support its fundraising efforts. Leveraging our expertise with non-profit organizations, Mizrahi helped EWTRF draft its mission statement, find expert legal, financial and lobbying resources, and connect with the foundation community.

Visit the new site at www.ewtrf.org

Companies retain Mizrahi to design 2008 Annual Reports

Mon, 03 Nov 2008 00:00:00 -0500

Mizrahi has once again been engaged to design and supervise production of Annual Reports for Dicks Sporting Goods, NCR, Teradata and WESCO International. Each of the companies has relied on Mizrahi’s expertise in investor communications for a number of years – and each year, Mizrahi creates cost-effective publications that clearly communicate the vision, goals and accomplishments of their respective organizations.

Learn more about the companies by visiting their websites.

Mizrahi celebrates 21 years

Fri, 24 Oct 2008 00:00:00 -0400

Mizrahi, Inc., celebrating 21 years in business this month, has changed its name from Mizrahi Design Associates to Mizrahi, Inc. to reflect the company's evolution from a communication planning and design firm to a creative marketing communications firm that solves business problems through integrated services of strategy, branding, design and communications.

"Historically, we were engaged to work on key design projects," explains Laurie Mizrahi, CEO and president of the firm. "However, as we worked closely with decision makers, CEOs and CFOs, we often identified that the business need was strategic planning, communications programs or integrated marketing. As our role became broader and more valuable, we were able to leverage our business and creative expertise to balance strategy with effective communication and deliver authentic solutions and successful outcomes for our clients. More than 90 percent of our clients are repeat clients and an even higher percentage of our new business is referred to us by existing clients."

Mizrahi is located in downtown Pittsburgh and employs 10 professionals specializing in strategic planning, branding, design, interactive media, and investor communications. The firm's senior leaders have extensive experience and education and are graduates of Leadership Pittsburgh and the Entrepreneurial Fellows Center at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh.

For more than 20 years Mizrahi has put ideas to work for corporate and non-profit clients – large and small, global and local, established and emerging – including some of the best and biggest brands in the world. To learn more about Mizrahi: Ideas for a Change, visit their new website at www.mizrahionline.com.

Mizrahi hosts students and young professionals at AIGA Pittsburgh [x]posed Studio Tour

Tue, 07 Oct 2008 00:00:00 -0400

Mizrahi, Inc. recently took part in the seventh annual American Institute of Graphic Arts (AIGA) Pittsburgh [x]posed Studio Tour for students and young professionals. Participating studios show off their spaces and offer a glimpse of their daily operations. The tour demonstrates to young designers the quality and variety of the firms in the area, and shows that opportunities for designers are plentiful in the Pittsburgh market.

This year, AIGA partnered with the American Institute of Architects (AIA) and the tour included two design firms and two architectural firms.

Learn more about AIGA Pittsburgh at www.pittsburgh.aiga.org

Laurie Mizrahi discusses growth strategies at PowerLink luncheon

Wed, 01 Oct 2008 00:00:00 -0400

Laurie Mizrahi, President of Mizrahi, Inc. recently participated in a PowerLink “PowerHour” panel discussion titled The Secrets of Their Success.

A report issued by the Center for Women’s Business Research found that women who lead companies generating $1 million or more in annual revenues distinguish themselves in significant ways. The experienced panel of PowerLink alumni shared some of strategies that have helped them succeed. In addition to Laurie, the panel included Vicki Gass from J&J Fire Protection and Shannon Thieroff from Choice Chiropractic & Wellness.

PowerHour is a monthly luncheon meeting for women owned businesses and especially PowerLink alumni companies. A typical PowerHour features an expert who moderates a discussion on a substantive business topic. These are popular, highly interactive events that provide women business owners with a network of peers and a lively learning environment. PowerHour luncheons are sponsored by National City Bank

Learn more at www.powerlink.org

Mizrahi sponsors Pittsburgh Middle East Institute conference featuring Thomas Friedman

Mon, 15 Sep 2008 00:00:00 -0400

Mizrahi, Inc. recently served as a Signature Sponsor for the first inaugural conference of the Pittsburgh Middle East Institute. The two-day event included a Sponsors’ dinner and keynote address by Thomas Friedman, NY Times columnist and Pulitzer Prize winning author. Laurie Mizrahi, president of Mizrahi, Inc., served on the planning committee for the event.

The Pittsburgh Middle East Institute is an independent, non-profit consortium of civic leaders from prominent institutions in Pittsburgh. Its goal is to promote business, educational and cultural ties between the Middle East and the Pittsburgh region and build a world class institute that fosters a greater understanding of our respective commercial, academic, and cultural environments. The Institute serves as a networking center and an independent forum for decision makers and advances a new generation of forward-thinking global leaders and visionary business partners.

Learn more at www.pittsburghmideastinstitute.org

Pittsburgh Business Times features Mizrahi lobby decor

Tue, 01 Jul 2008 00:00:00 -0400

Mizrahi, inc. (formerly Mizrahi Design associates) was recently featured in a Pittsburgh Business Times article, “Accidental Marketing: Lobby Decor Leaves Lasting First Impression.”

“Most business people know the value of making a good first impression in the workplace: dress conservatively at job interviews, don't say anything negative about past employers, and proof resumes and cover letters for typos.

The same "you'll-never-get-a-second-chance-to-make-a-first-impression" rules should apply when designing or decorating the work space, architects say.

Of critical importance: the reception area, or lobby.’

Read the entire article at the Pittsburgh Business Times.

Regional Learning Alliance names Laurie Mizrahi to Board of Directors

Wed, 15 Aug 2007 00:00:00 -0400

Laurie Mizrahi, President of Mizrahi, Inc., was recently named to the Board of Directors of the Regional Learning Alliance (RLA).

The RLA, located north of Pittsburgh in Cranberry Woods, seeks to be the area’s premier Learning Center. Capitalizing on the resources of an alliance of educational institutions, as well as the region's foremost Conference and Training Center, the RLA utilizes the combined strengths its partners and workforce development providers to enhance the individual, corporate, and economic vitality of the region.

Laurie will serve on the board through August 2010. The Board of Directors includes:

Mr. Dennis L. Zeitler, President of the Board of Directors
MSA World Headquarters - Vice President, CFO & Treasurer

Mr. Ronald A. Antonucci
Pittsburgh Marriott North at Cranberry Woods - General Manager

Mr. S. Tyrone (Ty) Alexander
Human Resources and Administrative Services - Executive Vice President
Highmark Blue Cross Blue Shield

Anthony Greco
Westinghouse Electric Company - Senior Vice President of Human Resources

Laurie Mizrahi
Mizrahi, Inc. - President

Dr. Robert M. Smith
Slippery Rock University - President

Mr. Robert S. Taylor, Esq.
Cameron Companies LLC

Ms. Margaret Irvine Weir
Nextier Bank - President

Mr. Greg Zappala
J.P. Morgan - Senior Vice President

Learn more at www.therla.org

Mizrahi Design, Strada – two firms with designs on each other

Sat, 04 Mar 2006 00:00:00 -0500

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Read the article at the Pittsburgh Business Times.