What's new? Lots!
Laurie Mizrahi to serve as panelist in Think Big Forum, “Branding and the Customer Experience”
Oct 10, 2011
This year's Think Big Forum, "Branding and the Customer Experience", will feature keynote speaker Maxine Clark and a panel discussion with regional women executives and entrepreneurs about creating strong brands that drive greater engagement through meaningful customer interactions and ways to develop personal brands for greater business success.
Forum Agenda
8:00 – 8:30 Breakfast
8:30 – 9:30 Keynote Speaker
Maxine Clark, CEO and Founder of Build-A-Bear Workshop Inc.
9:30 – 10:00 Networking Break
10:15 – 11:30 Branding Panel:
Michele Petruccelli, President of Petruccelli Strategic Marketing Consulting
Susan Gregg Koger, Chief Creative Officer and Lead Buyer, ModCloth
Donna Sturgess, President and Founding Partner, Buyology(also former global head of innovation, GlaxoSmithKline)
Laurie R. Mizrahi, President of Mizrahi, Inc. and Interim Vice President Creative, GNC Corporation.
11:30 – 11:45 Closing
Registration and Directions
Fee : $45.00
Location : Chatham University Athletic & Fitness Center
No directions available
Event Contact Information
Rebecca Harris
412-365-1301
rharris@chatham.edu
Happy Holidays from Mizrahi
Dec 22, 2010
Region to put in bid for ultra-fast Google product
Mar 17, 2010
Pittsburgh officials, Carnegie Mellon University and the University of Pittsburgh Medical Center said Friday they'll work to bring one of Google Inc.'s planned ultra-high speed broadband networks to the city.
The company that runs the world's most popular Internet search engine said Wednesday it plans to build and test fiber-optic networks with Internet speeds more than 100 times faster than what top commercial providers sell today.
Intertech Security chooses Mizrahi for re-branding effort
Oct 29, 2009
Intertech Security, one of the fastest growing companies in southwestern Pennsylvania, has selected Mizrahi to lead its re-branding effort. Mizrahi will develop a new brand identity, messaging, and website for the company to coincide with its move to new headquarters in early 2010.
Intertech is a security systems integrator that safeguards people, property and assets, allowing their clients to operate more productively and efficiently. The company designs, installs and maintains innovative, customized security systems in corporate, educational, healthcare, government and residential facilities.
Laurie Mizrahi lectures at Carnegie Mellon University
Oct 29, 2009
Laurie Mizrahi, President and CEO of Mizrahi, recently presented a lecture titled "The Role of Brand Development and Brand Identity" to students of Carnegie Mellon University's Master of Product Development (MPD) program.
Laurie's presentation included a discussion of:
- What is a brand?
- The Brand Promise
- Brand components
- The role of research
- Messaging & positioning
- Company vs. product branding
- The Best Global Brands 2009
The MPD program is for engineers and designers who are seeking to play a more substantial role in Product Development. It is jointly offered by Carnegie Mellon’s Department of Mechanical Engineering and the School of Design, with support from the Tepper School of Business. The MPD program is based on the interdisciplinary and team-working processes at the core of successful product development.
